The University of Calgary Student Radio Society (CJSW Radio) is one of Calgary’s only independent media outlets and is Calgary’s only campus & community radio station. Based on campus at the University of Calgary located on Treaty 7 land, CJSW operates as a non-profit society with a small team of staff and a large dedicated volunteer base.
Funding Drive Campaign (2020)
As CJSW’s Digital Media Coordinator during the summer of 2020, I had the opportunity of designing not only the Funding Drive logo, but as well as a myriad of promotional content.
This content was displayed throughout Calgary during the Funding Drive week of October 23rd-30th, 2020. In addition, this logo was printed on mugs, shirts, sweaters, and pins for donation Incentive Swag for the station.
Funding Drive SWAG
The logo I created was printed on t-shirts and crewneck sweaters from Calgary’s Local Laundry. It was also printed on mugs, the Friends Card, and an enamel pin. These items serve as an incentive to donate to the Funding Drive, and a ‘thank you’ to all donors.
SWAG photos by Michael Grondin
STATION PROMO (2020)
Being a community radio station, CJSW broadcasts its voice on more than just the radio waves. These ads are used for social media and print outlets for the station through its media partners who they cross-promote with.
These media partners include Calgary Underground Film Festival, The Scene, Exclaim!, NUTV, and more.